Time-lapse is a valuable hybrid, using stills |
| photography to mimic motion, but in a way |
| that lends a metaphorical charge to the |
| treatment of an idea or theme. The particular |
| advantage of stop-motion sequences is |
| their ability to translate abstract concepts |
| relevant to business (for example, change, |
| collaboration, improvement, etc.) into visual |
| presentations that are short, enjoyable and |
| and easy to digest. |
| |
Being based on stills photography, time-lapse |
| is far simpler to shoot than video. Another |
| practical advantage is that these sequences |
| fit in seamlessly with print and exhibition |
| materials with no risk of a drop in quality, as |
| there is with video. |
| |
| Click on the images to view examples of |
| time-lapse sequences. |
